CCTVPLANNER.IO · PARTNER PROGRAM · MANUFACTURERS & DISTRIBUTORS

CCTVPLANNER.IO / PARTNER PROGRAM / DOC CP-PP-01 / 2026-07 / EN

Your cameras are specified here — before the purchase order exists.

4,000+ installers design real CCTV projects in CCTVplanner and export the bill of materials that becomes the order. Your models are already among the 65,326 in our catalog — verify their data, put your name on the page, and measure where you get specified.

APPLICATION → FOUNDER'S INBOX. NO FUNNEL.

FREE

Verified-by-manufacturer badge · basic brand page.

PAID

Extended brand page · spec-in analytics · RFQ routing. Always labeled.

NEVER

Unlabeled placement · commercial edits to NDAA §889 data · installer trust.

SKEPTICAL? SEE WHAT A LEAD LOOKS LIKE → FIG. 1

CAMERA MODELS: 65,326
BRANDS: 80
INSTALLERS DESIGNING: 4,000+
COUNTRIES REACHED: 100+

~20,000 CAMERA PAGES PUBLISHED · 24 LANGUAGES · EN 62676-4

THE SPECIFICATION MOMENT

2The purchase order starts here.

NO.01 · DESIGN

An installer draws the real site: fences, buildings, mounting points. Your models are one search away.

NO.02 · SPECIFY

FOV, DORI and IR are computed from datasheet numbers. The model that fits gets placed. That is the design win.

NO.03 · EXPORT

BOM, DXF and PDF go to the client. Your model number is on every page.

NO.04 · ORDER

The BOM becomes the purchase order at a distributor. You were specified before you knew the project existed.

Figure 1RFQ LEAD — AS A DISTRIBUTOR RECEIVES IT

EXAMPLE — ANONYMIZED STRUCTURE

COUNTRY: DE · SITE TYPE: LOGISTICS YARD · SCALE: 14 DEVICES

QTY	MODEL	BRAND	ROLE
8×	B428-VZ4MP bullet, 2.8 mm	—	PERIMETER
4×	TD-4M284MP turret, 2.8 mm	—	ENTRANCES
1×	NR-6116-P416-ch NVR + 4TB	—	RECORDING
1×	PSW-16GPoE switch, 16-port	—	NETWORK
240 m	C6-ODOutdoor Cat6	—	CABLING

ATTACHED: SITE PLAN PDF · DXF · CAMERA SCHEDULE

EXACT MODELS, NOT CATEGORIES

QUANTITIES INCLUDED

ACCESSORIES + STORAGE ALREADY CALCULATED

EXACT MODELS, NOT CATEGORIESQUANTITIES INCLUDEDACCESSORIES + STORAGE ALREADY CALCULATED

Fig. 1. The structure of an RFQ lead: a complete bill of materials exported from a real site design. Compare with a trade-portal lead — a name and an email.

THE PROGRAM

3Three modules, one catalog.

MODULE 01SHIPS TODAYFREE · IN EXCHANGE FOR ACCURATE DATA

Give us datasheet truth. Get the badge.

YOU PROVIDE

FOV per lens variant
IR range and curve
PoE draw
Sensor class — from your own datasheets

YOU GET

A verified-by-manufacturer badge with your brand name on model pages and in the in-designer picker
Corrections publish into the same catalog installers spec from

Wrong FOV loses design wins silently. Verified data is free, because accuracy is the product.

MODULE 02CLAIM — ROLLING OUTFREE BASIC · PAID EXTENDED

/brands/{name} — your line, designable.

BASIC · FREE

Full product line with filters
A design-with CTA opening the designer brand-filtered

EXTENDED · PAID

Case studies, launch materials, logo placement
Featured position on the brand index

Every paid element carries a SPONSORED label. Unlabeled influence is not on the menu.

MODULE 03PROGRAM — APPLYPAID · BY APPLICATION

Trade banners report impressions. We report design wins.

Quarterly, anonymized, aggregate: which of your models get specified · in which countries · in which site types · against which alternatives.
Delivered as exportable, dated PDF reports — written to fit MDF / co-op documentation requirements.

ILLUSTRATIVE SAMPLE

MODEL	SPEC-INS	REGION	VS ALTERNATIVES
MODEL-A · 4MP BULLET	•••	EU-CENTRAL	ALT-1 · ALT-2
MODEL-B · 8MP TURRET	•••	NORDICS	ALT-3
MODEL-C · 16-CH NVR	•••	DACH	ALT-1

Labeled, always.

Unlabeled placement — everything paid carries a visible SPONSORED label.
Commercial edits to NDAA §889 data — shown factually, never edited for money, in either direction.
Paid spec corrections — corrections are free, or they don't happen.
Sharing installer projects — reports are aggregate and anonymized, never a single customer's design.

4,000+ installers trust these numbers. That trust is why presence here is worth paying for — and why every paid element is labeled.

CHANNEL SPEND

5Where channel budget goes today.

CHANNEL	WHAT YOU BUY	WHEN IT REACHES THE BUYER	WHAT YOU CAN MEASURE
Trade-media banner	Impressions	Before any project exists	Clicks
Trade-show booth	Conversations	Maybe-projects	Badge scans
CCTVplanner partner program	Presence at specification	While the BOM is being written	Spec-ins by model, country, site type (program report)

SPEC-IN · DESIGN WIN · PROJECT REGISTRATION — THIS IS THE VOCABULARY YOUR MDF BUDGET ALREADY SPEAKS.

VERIFICATION

6How verification works.

NO.01 · SUBMIT

Send datasheet values through the form — or answer the claim link printed on your model's page.

NO.02 · AUDIT

We check every value against the published datasheet. Mismatches go back to you, not into the catalog.

NO.03 · PUBLISH

The badge goes live on the model page and in the designer picker — at the next catalog release.

NO.04 · MAINTAIN

New lens variants and spec changes get a change-request path. The badge stays only while the data stays true.

WHAT WE VERIFY

FIELD	WHAT WE CHECK
HFOV per lens variant	Horizontal field of view against the published datasheet, per lens option.
IR range & illumination	Stated IR distance and illumination pattern.
Resolution & sensor class	Effective resolution and sensor format.
PoE class & power draw	PoE class and maximum consumption.
NDAA §889 status	Shown factually — never edited commercially.

FOR THE MANUFACTURER

Are you the manufacturer of this model? Verify and complete its data — free →

This link sits on every one of the ~20,000 model pages we publish for search.

FOR DISTRIBUTORS

7The BOM needs a counterparty.

RFQ ROUTINGPILOT — APPLY

When an installer in your country requests a quote on a finished project, the complete BOM — models, quantities, mounts, accessories — lands with you. A lead that arrives as a draft purchase order. You quote it; the transaction stays yours. We never broker, mark up, or touch the order.

SEAT BUNDLESAVAILABLE NOW

Buy designer seat packs for your installer base as a value-add — built on the same white-label portal infrastructure that ships today for Enterprise.

PILOT LIMITED PER MARKET. TERMS SET AT APPLICATION.

PROCESS

8How the program runs.

01
APPLY
Company, role, markets, line card.
02
FIT CHECK
We map your coverage against installer countries.
03
TERMS
Pilot scope and pricing set per market, in writing.
04
PILOT
Real activity flows; both sides measure.
05
SCALE OR STOP
No lock-in.

No slide deck required. Apply with your line card and the markets you cover.

PROOF

9Real designers, real reviews.

★ 4.89/5 · 180

VERIFIED REVIEWS

Opt-in, moderated, never written by us.

100% EU

MADE · HOSTED · GDPR

EN 62676-4

STANDARD COMPLIANT

Installers already design with gear from 80 brands — Axis · Bosch · Dahua · Hanwha · Hikvision · Honeywell · Pelco · Sony · Uniview and 71 more. Catalog presence is free and does not imply partnership.

Free tier for evaluation, paid plans from €5/mo, 7-day money-back — the designers here are real users, not a purchased list. MONEY-BACK GUARANTEE

FREQUENTLY ASKED

10Questions channel managers ask.

Q.01Does paying change where our cameras rank in the picker?: Every paid element is visibly labeled, and ranking is not part of any current tier. Verification and technical data stay free and independent of any commercial relationship.
Q.02What does free actually include?: A verified-by-manufacturer badge on model pages and in the designer picker, plus a basic brand page: product line, filters, and a design-with CTA.
Q.03How do you verify data, and can we dispute a spec?: Every value is checked against the published datasheet. Disputes go through a change-request path with a named contact.
Q.04Is the analytics report MDF / co-op claimable?: It is a dated, exportable activity report with measurable outcomes, written to fit MDF documentation. Confirm specifics with your program administrator.
Q.05What do you share about installers?: Nothing that identifies them. Reports are aggregate and anonymized — never a single customer's project.
Q.06We're an NDAA-restricted brand — can we still verify?: Yes. §889 status is compliance data shown factually for every brand. Verification corrects your specs; it never edits compliance flags in either direction.
Q.07Does my competitor get the same lead?: Routing policy is defined in your market's pilot terms — set in writing at application.
Q.08Do installers pay to use the tool?: There is a permanent free tier plus paid plans. The designers are real working users, not a purchased list.
Q.09We're not among the 80 brands.: Send one datasheet with the form below. That's enough to start.
Q.10Who is behind this?: DEFENSAR, founded 2024, Tczew, Poland. EU-made and EU-hosted; core account and project data on EU servers, with any sub-processors covered by GDPR transfer safeguards (SCCs / EU–U.S. Data Privacy Framework). Company facts

APPLY

11Apply to the partner program.

WHAT HAPPENS NEXT

01LANDS IN OUR DATABASE AND INBOX INSTANTLY
02READ BY THE FOUNDER
03REPLY FROM [email protected] — A HUMAN, NOT A SEQUENCE

PREFER EMAIL? [email protected]

Your datasheets are already being interpreted here. Make them exact.

Apply before your competitor quotes it.

PARTNER PROGRAM · [email protected] · EU MADE · GDPR